Page 63 - MBRF PR REPORT - APRIL 2025

4/16/25, 10:34 AM MBRF to participate in ADIBF 2025 to highlight its knowledge-focused initiatives
MBRF’s participation underscores its steadfast commitment to developing and expanding knowledge
content through direct engagement with audiences and key institutions in the books, publishing, and
distribution sectors. It aims to leverage the platform to explore opportunities for reinforcing strategic
partnerships and forging new ones that can influence the achievement of its strategic goals.

Furthermore, MBRF seeks to showcase its initiatives that enhance the societal knowledge infrastructure
while strengthening its presence at key regional and knowledge events.

His Excellency Jamal bin Huwaireb, CEO of MBRF, stated: “Our participation in ADIBF aligns with our
strategic vision to position Dubai and the UAE as a global hub for knowledge and intellectual production

while strengthening our role in fostering knowledge creation in the Arab world. Through this event, we
aim to deliver high-quality content that enriches intellect, inspires generations, and promotes the values
of innovation at the core of our programs and initiatives. It also provides an ideal platform to establish
lasting knowledge collaborations and to promote a strong culture of reading and creativity in society,

keeping pace with our aspirations for a prosperous, knowledge-driven future.”

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In line with its participation, MBRF will highlight recent advancements in its flagship knowledge initiatives
and programs, including the Knowledge Lounge, Digital Knowledge Hub, Dubai International Program

for Writing (DIPW), and the Bil Arabi initiative. These will be presented through a series of discussion
sessions, interactive workshops, and open discussions featuring a selected group of authors and
creators. Furthermore, it will showcase sessions of the KnowTalks initiative, organized in collaboration
with the United Nations Development Programme (UNDP), and will convene a group of experts and

specialists from various fields to explore and discuss evolving global knowledge trends.

Through these activities, MBRF aims to highlight the impact of its initiatives in fostering reading, creative
writing, and digital publishing. It also seeks to showcase its role in enhancing knowledge identity and
supporting young talents and creators.

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