Page 66 - MBRF PR REPORT - APRIL 2025

4/16/25, 10:35 AM MBRF to participate in ADIBF 2025 to highlight its knowledge-focused initiatives - Middle East Business News and Information - mi…

His Excellency Jamal bin Huwaireb, CEO of MBRF, stated: “Our participation in ADIBF aligns
with our strategic vision to position Dubai and the UAE as a global hub for knowledge and

intellectual production while strengthening our role in fostering knowledge creation in the Arab
world. Through this event, we aim to deliver high-quality content that enriches intellect,
inspires generations, and promotes the values of innovation at the core of our programs and

initiatives. It also provides an ideal platform to establish lasting knowledge collaborations and
to promote a strong culture of reading and creativity in society, keeping pace with our

aspirations for a prosperous, knowledge-driven future.”

In line with its participation, MBRF will highlight recent advancements in its flagship knowledge
initiatives and programs, including the Knowledge Lounge, Digital Knowledge Hub, Dubai

International Program for Writing (DIPW), and the Bil Arabi initiative. These will be presented
through a series of discussion sessions, interactive workshops, and open discussions featuring
a selected group of authors and creators. Furthermore, it will showcase sessions of the

KnowTalks initiative, organized in collaboration with the United Nations Development
Programme (UNDP), and will convene a group of experts and specialists from various fields to

explore and discuss evolving global knowledge trends.

Through these activities, MBRF aims to highlight the impact of its initiatives in fostering
reading, creative writing, and digital publishing. It also seeks to showcase its role in enhancing

knowledge identity and supporting young talents and creators.

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Last year, the 33 edition of ADIBF witnessed the participation of over 1,350 publishing houses
from 90 countries, including 145 new exhibitors and 12 countries participating for the first
time. The event showcased the latest publications in literature, thought, philosophy, medicine,

and technology. Additionally, it attracted a select group of authors, thinkers, and influencers
who took part in over 2,000 events and welcomed 231,168 visitors over the course of seven

days.

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