Page 70 - MBRF PR REPORT - APRIL 2025

4/16/25, 10:35 AM MBRF To Participate In ADIBF 2025 To Highlight Its Knowledge-Focused Initiatives
MBRF's participation underscores its steadfast commitment to developing and expanding
knowledge content through direct engagement with audiences and key institutions in the
books, publishing, and distribution sectors. It aims to leverage the platform to explore
opportunities for reinforcing strategic partnerships and forging new ones that can
influence the achievement of its strategic goals. Furthermore, MBRF seeks to showcase
its initiatives that enhance the societal knowledge infrastructure while strengthening its
presence at key regional and knowledge events.

His Excellency Jamal bin Huwaireb, CEO of MBRF, stated:“Our participation in ADIBF
aligns with our strategic vision to position Dubai and the UAE as a global hub for
knowledge and intellectual production while strengthening our role in fostering
knowledge creation in the Arab world. Through this event, we aim to deliver high-quality
content that enriches intellect, inspires generations, and promotes the values of
innovation at the core of our programs and initiatives. It also provides an ideal platform to
establish lasting knowledge collaborations and to promote a strong culture of reading
and creativity in society, keeping pace with our aspirations for a prosperous, knowledge-
driven future.”

In line with its participation, MBRF will highlight recent advancements in its flagship
knowledge initiatives and programs, including the Knowledge Lounge, Digital Knowledge
Hub, Dubai International Program for Writing (DIPW), and the Bil Arabi initiative. These
will be presented through a series of discussion sessions, interactive workshops, and
open discussions featuring a selected group of authors and creators. Furthermore, it will
showcase sessions of the KnowTalks initiative, organized in collaboration with the United
Nations Development Programme (UNDP), and will convene a group of experts and
specialists from various fields to explore and discuss evolving global knowledge trends.

Through these activities, MBRF aims to highlight the impact of its initiatives in fostering
reading, creative writing, and digital publishing. It also seeks to showcase its role in
enhancing knowledge identity and supporting young talents and creators.

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Last year, the 33 edition of ADIBF witnessed the participation of over 1,350 publishing
houses from 90 countries, including 145 new exhibitors and 12 countries participating for
the first time. The event showcased the latest publications in literature, thought,
philosophy, medicine, and technology. Additionally, it attracted a select group of authors,
thinkers, and influencers who took part in over 2,000 events and welcomed 231,168
visitors over the course of seven days.

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