Page 72 - MBRF PR REPORT - APRIL 2025

4/16/25, 10:35 AM MBRF to participate in ADIBF 2025 to highlight its knowledge-focused initiatives - Middle East News 247
deliver high-quality content that enriches intellect, inspires generations, and promotes the values of
innovation at the core of our programs and initiatives. It also provides an ideal platform to establish lasting

knowledge collaborations and to promote a strong culture of reading and creativity in society, keeping pace
with our aspirations for a prosperous, knowledge-driven future.”

In line with its participation, MBRF will highlight recent advancements in its flagship knowledge initiatives and
programs, including the Knowledge Lounge, Digital Knowledge Hub, Dubai International Program for Writing
(DIPW), and the Bil Arabi initiative. These will be presented through a series of discussion sessions,

interactive workshops, and open discussions featuring a selected group of authors and creators.
Furthermore, it will showcase sessions of the KnowTalks initiative, organized in collaboration with the United

Nations Development Programme (UNDP), and will convene a group of experts and specialists from various
fields to explore and discuss evolving global knowledge trends.

Through these activities, MBRF aims to highlight the impact of its initiatives in fostering reading, creative
writing, and digital publishing. It also seeks to showcase its role in enhancing knowledge identity and
supporting young talents and creators.

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Last year, the 33 edition of ADIBF witnessed the participation of over 1,350 publishing houses from 90
countries, including 145 new exhibitors and 12 countries participating for the first time. The event showcased

the latest publications in literature, thought, philosophy, medicine, and technology. Additionally, it attracted a
select group of authors, thinkers, and influencers who took part in over 2,000 events and welcomed 231,168
visitors over the course of seven days.

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