Page 16 - MAJRA PR REPORT - OCTOBER 2024

Press Release

MAJRA showcases AI-powered CSR initiatives at GITEX Global 2024

October 14, 2024: The National CSR Fund – MAJRA will discuss the potential for AI-powered
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CSR initiatives, during its participation in the 44 edition of GITEX Global 2024. As part of its
mission to integrate cutting-edge technologies into the context of corporate social responsibility

(CSR) in the UAE, Majra will head a number of panel discussions and workshops at the event,

which is one of the world's largest technology exhibitions, held at the Dubai World Trade Centre

from October 14 to 18, 2024.

Speaking on the significance of the authority’s participation, Sarah Shaw, Director of Majra –

the National CSR Fund, said: “We are delighted to be participating in GITEX 2024, which presents

a unique opportunity to highlight how we will utilise cutting-edge technology to advance CSR

initiatives. At Majra, we firmly believe that artificial intelligence (AI) can bring about significant,

sustainable change in implementing and developing CSR programs in accordance with
international best practices. Incorporating AI and advanced technologies into our CSR strategies

will contribute to new innovative solutions to better address environmental and social challenges
and support the UAE's broader sustainability agenda.”

Majra is set to collaborate with global thought leaders and experts to discover new strategies,

with a particular emphasis on using AI and big data to enhance the efficiency and influence of

CSR initiatives and attain its objectives. The federal arm’s participation will also highlight the

pivotal role that AI and big data can play in advancing the UAE's sustainability objectives, as well