Page 30 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:36 AM Ministry of Culture launches ‘Reading Ambassadors Initiative’ | Emirates News Agency

Ministry of Culture launches ‘Reading Ambassadors Initiative’
Sunday, March 30, 2025 7:22 PM5 minutes Reading

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ABU DHABI, 30th March 2025 (WAM) -- To mark the conclusion of Reading Month 2025, the Ministry of Culture (MOC) concluded the National Reading Month
2025 with the launch of the Reading Ambassadors Initiative, in collaboration with the Supreme Council for Motherhood and Childhood, and the Federal Youth
Authority.
This initiative aims to cultivate a culture of reading by identifying influential figures as mentors and literacy advocates. Through their efforts, MOC seeks to
empower communities, encouraging all segments of society to integrate reading into their daily lives.
The inaugural edition of the initiative features Reading Ambassadors carefully selected across four main categories: writers and pioneers, youth, volunteers, and
children. These ambassadors will play a crucial role in fostering reading habits within the community by launching and implementing impactful initiatives across
various channels.
Additionally, they will actively promote best practices and share success stories that inspire a culture of habitual reading. To further embed reading as a daily
practice, the ambassadors will propose innovative projects and take an active role in their implementation at MOC-affiliated libraries and centres.
The Supreme Council for Motherhood and Childhood’s participation in this initiative follows its announcement of Emirati Children’s Day 2025 theme ‘The Right to
Identity and National Culture’. The theme reflects the importance of instilling the principles of national identity among children and youth, enhancing their ability to
engage with, contribute to, and express their cultural heritage, while bolstering their proficiency in the Arabic language, which is a cornerstone of their identity.
By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children’s connection to their native language while fostering local
cultural and knowledge exchange across different groups of society. This effort also supports the preservation of the UAE’s key cultural artefacts like poetry,
proverbs, wisdom, and traditional arts, aligning closely with the vision and goals of the Reading Ambassadors Initiative.
Commenting on the initiative, Mubarak Al Nakhi, Under-Secretary of the Ministry of Culture, reaffirmed the MOC’s unwavering commitment to promoting reading
through the continuous development and implementation of creative, sustainable initiatives. These efforts align with the UAE’s vision of positioning reading as a
catalyst for progress and sustainable development.
He emphasised that such initiatives reflect the wise leadership's steadfast belief that reading is the cornerstone of knowledge acquisition and scientific
advancement, as well as a key driver of the nation’s competitiveness and productivity.
He added that MOC firmly believes that fostering a culture of reading is a shared responsibility, requiring active support and participation from all sectors of
society.
Encouraging reading as a daily habit is not only an individual endeavour but also a collective duty of institutions and communities. Through this initiative, the
Ministry aims to cultivate role models who lead by example, celebrate the ongoing efforts of influential figures dedicated to promoting reading, and showcase the

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