Page 33 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:36 AM Ministry of Culture launches ‘Reading Ambassadors Initiative’ - Aletihad News Center
Additionally, they will actively promote best practices and share success stories that inspire a culture of habitual
reading.

To further embed reading as a daily practice, the ambassadors will propose innovative projects and take an active role
in their implementation at MOC-affiliated libraries and centres.

The Supreme Council for Motherhood and Childhood’s participation in this initiative follows its announcement of
Emirati Children’s Day 2025 theme ‘The Right to Identity and National Culture.’

The theme reflects the importance of instilling the principles of national identity among children and youth, enhancing
their ability to engage with, contribute to, and express their cultural heritage, while bolstering their proficiency in the
Arabic language, which is a cornerstone of their identity.

By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children’s connection to
their native language while fostering local cultural and knowledge exchange across different groups of society.

This effort also supports the preservation of the UAE’s key cultural artefacts like poetry, proverbs, wisdom, and
traditional arts, aligning closely with the vision and goals of the Reading Ambassadors Initiative.

Commenting on the initiative, Under-Secretary of the Ministry of Culture, Mubarak Al Nakhi, reaffirmed the MOC’s
unwavering commitment to promoting reading through the continuous development and implementation of creative,
sustainable initiatives.

These efforts align with the UAE’s vision of positioning reading as a catalyst for progress and sustainable
development.

He emphasised that such initiatives reflect the wise leadership's steadfast belief that reading is the cornerstone of
knowledge acquisition and scientific advancement, as well as a key driver of the nation’s competitiveness and
productivity.

He added that MOC firmly believes that fostering a culture of reading is a shared responsibility, requiring active
support and participation from all sectors of society.

Encouraging reading as a daily habit is not only an individual endeavour but also a collective duty of institutions and
communities.

Through this initiative, the Ministry aims to cultivate role models who lead by example, celebrate the ongoing efforts of
influential figures dedicated to promoting reading, and showcase the ambassadors’ success stories and best practices
in integrating reading into everyday life.

The ministry, in collaboration with the Supreme Council for Motherhood and Childhood and the Federal Youth
Authority, will provide full support to the Reading Ambassadors and highlight their efforts across various media
channels.

In addition, the ministry will designate creative areas within its Cultural Centres and libraries, offering ambassadors a
platform to present their projects and share their experiences in fostering a culture of reading.

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