Page 57 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:42 AM Ministry of Culture launches 'Reading Ambassadors Initiative' - The Tribune
MOC-affiliated libraries and centres.
The Supreme Council for Motherhood and Childhood's participation in this initiative follows its announcement of Emirati Children's Day
2025 theme 'The Right to Identity and National Culture'. The theme reflects the importance of instilling the principles of national identity
among children and youth, enhancing their ability to engage with, contribute to, and express their cultural heritage, while bolstering their
proficiency in the Arabic language, which is a cornerstone of their identity.

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By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children's connection to their native
language while fostering local cultural and knowledge exchange across different groups of society. This effort also supports the
preservation of the UAE's key cultural artefacts like poetry, proverbs, wisdom, and traditional arts, aligning closely with the vision and
goals of the Reading Ambassadors Initiative.

Commenting on the initiative, Mubarak Al Nakhi, Under-Secretary of the Ministry of Culture, reaffirmed the MOC's unwavering
commitment to promoting reading through the continuous development and implementation of creative, sustainable initiatives. These
efforts align with the UAE's vision of positioning reading as a catalyst for progress and sustainable development.

He emphasised that such initiatives reflect the wise leadership's steadfast belief that reading is the cornerstone of knowledge acquisition
and scientific advancement, as well as a key driver of the nation's competitiveness and productivity.

He added that MOC firmly believes that fostering a culture of reading is a shared responsibility, requiring active support and participation
from all sectors of society.
Encouraging reading as a daily habit is not only an individual endeavour but also a collective duty of institutions and communities.
Through this initiative, the Ministry aims to cultivate role models who lead by example, celebrate the ongoing efforts of influential figures
dedicated to promoting reading, and showcase the ambassadors' success stories and best practices in integrating reading everyday life.
The ministry, in collaboration with the Supreme Council for Motherhood and Childhood and the Federal Youth Authority, will provide full
support to the Reading Ambassadors and highlight their efforts across various media channels. In addition, the ministry will designate
creative areas within its Cultural Centres and libraries, offering ambassadors a platform to present their projects and share their
experiences in fostering a culture of reading. An annual forum will also be held at the end of each year to showcase the achievements of
the Reading Ambassadors.

The inaugural edition of the initiative features distinguished figures in the Writers and Pioneers category, including Shamma bint
Mohammed bin Khalid Al Nahyan, Chairperson of the Board of Directors of the Mohammed bin Khalid Al Nahyan Cultural and
Educational Institutions, Sultan Al Ameemi, writer, poet, Executive Director of the Poetry and Heritage Department at the Abu Dhabi
Authority for Culture and Heritage, and Chairman of the Board of Directors of the Emirates Writers Union, Asma Seddiq Al Mutawaa,

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