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4/2/25, 11:41 AM Ministry of Culture launches 'Reading Ambassadors Initiative'

Ministry of Culture launches ‘Reading Ambassadors Initiative’ (Image/WAM)

Ministry of Culture launches 'Reading Ambassadors Initiative'

ANI | Updated: Mar 30, 2025 23:13 IST

Abu Dhabi [UAE], March 30 (ANI/WAM): To mark the conclusion of Reading Month 2025, the Ministry of Culture (MOC) concluded the National
Reading Month 2025 with the launch of the Reading Ambassadors Initiative, in collaboration with the Supreme Council for Motherhood and
Childhood, and the Federal Youth Authority.

This initiative aims to cultivate a culture of reading by identifying influential figures as mentors and literacy advocates. Through their efforts,
MOC seeks to empower communities, encouraging all segments of society to integrate reading into their daily lives.

The inaugural edition of the initiative features Reading Ambassadors carefully selected across four main categories: writers and pioneers,
youth, volunteers, and children. These ambassadors will play a crucial role in fostering reading habits within the community by launching
and implementing impactful initiatives across various channels.

Additionally, they will actively promote best practices and share success stories that inspire a culture of habitual reading. To further embed
reading as a daily practice, the ambassadors will propose innovative projects and take an active role in their implementation at MOC-
affiliated libraries and centres.

The Supreme Council for Motherhood and Childhood's participation in this initiative follows its announcement of Emirati Children's Day
2025 theme 'The Right to Identity and National Culture'. The theme reflects the importance of instilling the principles of national identity
among children and youth, enhancing their ability to engage with, contribute to, and express their cultural heritage, while bolstering their
proficiency in the Arabic language, which is a cornerstone of their identity.

By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children's connection to their native
language while fostering local cultural and knowledge exchange across different groups of society. This effort also supports the
preservation of the UAE's key cultural artefacts like poetry, proverbs, wisdom, and traditional arts, aligning closely with the vision and
goals of the Reading Ambassadors Initiative.

Commenting on the initiative, Mubarak Al Nakhi, Under-Secretary of the Ministry of Culture, reaffirmed the MOC's unwavering
commitment to promoting reading through the continuous development and implementation of creative, sustainable initiatives. These
efforts align with the UAE's vision of positioning reading as a catalyst for progress and sustainable development.

He emphasised that such initiatives reflect the wise leadership's steadfast belief that reading is the cornerstone of knowledge acquisition
and scientific advancement, as well as a key driver of the nation's competitiveness and productivity.

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