Page 49 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:41 AM Ministry of Culture launches 'Reading Ambassadors Initiative'

Ministry of Culture launches

'Reading Ambassadors

Initiative'

ANI
31st March 2025, 06:15 GMT+11

Abu Dhabi [UAE], March 30 (ANI/WAM): To mark the conclusion of Reading
Month 2025, the Ministry of Culture (MOC) concluded the National Reading
Month 2025 with the launch of the Reading Ambassadors Initiative, in collaboration
with the Supreme Council for Motherhood and Childhood, and the Federal Youth
Authority.

This initiative aims to cultivate a culture of reading by identifying influential
figures as mentors and literacy advocates. Through their efforts, MOC seeks to
empower communities, encouraging all segments of society to integrate reading
into their daily lives.

The inaugural edition of the initiative features Reading Ambassadors carefully
selected across four main categories: writers and pioneers, youth, volunteers, and
children. These ambassadors will play a crucial role in fostering reading habits
within the community by launching and implementing impactful initiatives across
various channels.

Additionally, they will actively promote best practices and share success stories that
inspire a culture of habitual reading. To further embed reading as a daily practice,
the ambassadors will propose innovative projects and take an active role in their
implementation at MOC-affiliated libraries and centres.

The Supreme Council for Motherhood and Childhood's participation in this
initiative follows its announcement of Emirati Children's Day 2025 theme 'The
Right to Identity and National Culture'. The theme reflects the importance of
instilling the principles of national identity among children and youth, enhancing
their ability to engage with, contribute to, and express their cultural heritage, while

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