Page 50 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:41 AM Ministry of Culture launches 'Reading Ambassadors Initiative'
bolstering their proficiency in the Arabic language, which is a cornerstone of their
identity.

By advancing this theme, the Council also seeks to encourage Arabic reading,
strengthening children's connection to their native language while fostering local
cultural and knowledge exchange across different groups of society. This effort also
supports the preservation of the UAE's key cultural artefacts like poetry, proverbs,
wisdom, and traditional arts, aligning closely with the vision and goals of the
Reading Ambassadors Initiative.

Commenting on the initiative, Mubarak Al Nakhi, Under-Secretary of the Ministry
of Culture, reaffirmed the MOC's unwavering commitment to promoting reading
through the continuous development and implementation of creative, sustainable
initiatives. These efforts align with the UAE's vision of positioning reading as a
catalyst for progress and sustainable development.

He emphasised that such initiatives reflect the wise leadership's steadfast belief that
reading is the cornerstone of knowledge acquisition and scientific advancement, as
well as a key driver of the nation's competitiveness and productivity.

He added that MOC firmly believes that fostering a culture of reading is a shared
responsibility, requiring active support and participation from all sectors of society.

Encouraging reading as a daily habit is not only an individual endeavour but also a
collective duty of institutions and communities. Through this initiative, the Ministry
aims to cultivate role models who lead by example, celebrate the ongoing efforts of
influential figures dedicated to promoting reading, and showcase the ambassadors'
success stories and best practices in integrating reading everyday life.

The ministry, in collaboration with the Supreme Council for Motherhood and
Childhood and the Federal Youth Authority, will provide full support to the Reading
Ambassadors and highlight their efforts across various media channels. In addition,
the ministry will designate creative areas within its Cultural Centres and libraries,
offering ambassadors a platform to present their projects and share their experiences
in fostering a culture of reading. An annual forum will also be held at the end of
each year to showcase the achievements of the Reading Ambassadors.

The inaugural edition of the initiative features distinguished figures in the Writers
and Pioneers category, including Shamma bint Mohammed bin Khalid Al Nahyan,
Chairperson of the Board of Directors of the Mohammed bin Khalid Al Nahyan
Cultural and Educational Institutions, Sultan Al Ameemi, writer, poet, Executive
Director of the Poetry and Heritage Department at the Abu Dhabi Authority for
Culture and Heritage, and Chairman of the Board of Directors of the Emirates
Writers Union, Asma Seddiq Al Mutawaa, Founder and Chair of Al Multaqa
Literary Salon, Aisha Belkhair, Research Advisor at the National Library and
Archives, Fahad Al Memari, writer, researcher, and Chairman of the Board of the
Emirates Library and Information Association, Maitha Al Khayat, an internationally
acclaimed author, illustrator, and trainer in children's and young adult literature, and
Mohammed Al Hebsi, writer, novelist, Director of the Literature Department at the
Dubai Culture and Arts Authority.

https://www.bignewsnetwork.com/news/278137776/ministry-of-culture-launches-reading-ambassadors-initiative 2/3