Page 116 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

Press Release

Bridgestone, in collaboration with Al Masaood TBA, hosts Iftar

celebration for Western Bainoona Group’s fleet drivers

March 28, 2025: Bridgestone EMEA, a global leader in tires and sustainable mobility

solutions, in partnership with Al Masaood TBA hosted an Iftar celebration for Western
Bainoona Group’s (WBG) fleet drivers recently. The celebration comes as part of Bridgestone’s

‘Eyes on Road’ campaign, which is organised annually during the holy month of Ramadan.
Supported by Al Masaood TBA, the event showcased Bridgestone’s dedication to corporate

social responsibility (CSR) and fostering a sense of community for individuals who diligently
work in the UAE’s transportation and construction industries.

The ‘Eyes on Road’ campaign relayed by Al Masaood TBA, which emphasises empowerment
and emotion, aligns seamlessly with Bridgestone’s E8 commitment. As fleet drivers work long

hours, the annual campaign seeks to raise awareness on health and safety issues. It offers

drivers the opportunity to take breaks, participate in events and celebrate as a community while
also offering free health examinations.

In addition to increasing efficiency, productivity and road safety, the company aims to establish

robust connections with the truck driver community by ensuring their safety and well-being.
The Iftar celebration was an ideal opportunity to honour truck drivers, who contribute

significantly to the development of the UAE, as they often spend Ramadan away from their

family.

Over 300 drivers from WBG’s fleet came together for the event, fostering a sense of solidarity
and unity. Along with the Iftar feast, the event included a number of fun activities for the

drivers, such as board games, cricket matches, a health check station and a dedicated resting
area. Additionally, Bridgestone and Al Masaood TBA leveraged the event to raise awareness

on health issues and safe driving practices, further ensuring that drivers gain valuable insights

on about tyre care and the significance of road safety.