Page 4 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025
P. 4
General Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 279,300
*Arabic Total Value of Spend 1:4 AED 1,117,200
English Total AED 55,400
*English Total Value of Spend 1:4 AED 221,600
TOTAL AED 1,338,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
