Page 5 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025
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Competitor Coverage
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 31,900
*Arabic Total Value of Spend 1:4 AED 127,600
TOTAL AED 127,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
