Page 78 - Issue 45
P. 78
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Brand
Loyalty
re you a loyal person? If someone asks you if you are
loyal, what does this really mean and what are they
really asking? Loyalty can be a loaded word these
Adays. I believe you should be loyal to your spouse, your
family, your friends, your country (and your car magazines).
How far does loyalty extend for you? What about your job,
your boss, your favorite car company, your favorite machine
shop, your favorite restaurant? I think there is a difference
between what you are loyal to and what you support.
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