Page 5 - Issue 47
P. 5

RAT ROD is a national and international voice for the rat rod community.
                                                 Not just one part, but ALL rat rod enthusiasts and builders – from the
                                                 shade-tree builder to the commercial shops, from the low-buck to the
                                                 most extreme. RAT ROD is a collection of all these things… capturing many
                                                 opinions, tastes, personalities, and interests – and wrapping them up in one
                                                 rusty little package for everyone to enjoy.
                                                 Our mission has been, is, and will always be – to share the rat rod scene
                                                 with the world. To be that newsstand face, to say “check this out!” and
                                                 ultimately to connect rat rodding with a worldwide audience.
                                                 We will always be a voice for the working-class, the blue-collar builder…
                                                 where what you DO and how you do it is more important than the size
                                                 of your income, where you buy parts, or what kind of shop you have. We
                                                 will always put quality before quantity, and we will ALWAYS put people
                                                 before profi t.

                                                 When we say that this magazine is community driven, it’s because it
                                                 is – to its core. It takes all of us; all of you. Every builder, every event,
                                                 every reader – EVERYONE plays a part in what we have here. Whether
                                                 the vehicles featured on these pages are built from scrap and mis-
                                                 matched parts in someone’s driveway, or if they are extreme machines
                                                 with new parts built in a commercial shop… no matter what they are or
                                                 how they are built, they can inspire someone. They can educate some-
                                                 one. They can ignite a passion inside someone and get them excited
                                                 about old American steel, welding, fabricating, scavenging, driving,
                                                 and on and on. On every level, across all demographics, everywhere in
                                                 the world people are creating cool stuff – and we’re here to capture it.
                                                 No, we will never satisfy everyone, nor do we want to. Hell, we’ll never
                                                 be satisfi ed ourselves. No status quo. No mediocrity. No fl uff. Ever.
                                                 RAT ROD is character. Personality. Creativity. Ingenuity. Nostalgia. Respect.
                                                 Fellowship. Attitude. A mix of things unlike any other automotive scene on
                                                 the planet. A collection of people and ideas from all walks of life, assembled
                                                 to showcase this crazy culture we all love. All these rides, builders, events…
                                                 all these amazing things MUST be shared with the world, and we are going
                                                 to continue to do that - come hell, high-water, or both.
                                                 Join us and this beautifully imperfect, dysfunctional, AWESOME communi-
                                                 ty . Where we bleed rust and breathe burnt rubber, encourage those around
                                                 us and feed off each other’s creativity, and create not only machines – but
                                                 moments. Where family is the real deal, where bonds are formed in the
                                                 shop and on the road, where handshakes are currency, and people
                                                 rally around their similarities rather than tear each other apart for their
                                                 differences. THIS is why we exist, and why we all work tirelessly to bring
                                                 you this magazine.
                                                 Every copy of the magazine or subscription you buy keeps RAT ROD alive.
                                                 Every shirt. Every hat. Every decal you display. Every “like,” every “share.”
                                                 Every submission. Every endorsement. Every event. This is US, all of us,
                                                 together. YOU are RAT ROD, and we wholeheartedly thank each and every
                                                 one of you for being a part of what we do, and allowing us to be a part of
                                                 what you do. #family




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          4x5 RatRod.indd   5                                                                                  12/19/17   8:44 PM
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