Page 21 - Submission - David Harper
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Powerful Marketing Tools
Powerful tools > Furniture hire and stylists:
The way your property is presented plays an important role in
achieving the best possible price. You may want to consider
using a stylists or furniture hire companies to help you achieve
the right look for your open home.
> eNewsletters
(office database buyer match, Ray White eNewsletter)
Marketing Ray White Research Bar Concierge services
Our local eNewsletter talks to a targeted audience. We
currently send out our newsletter to over 80,000 people every
innovation Our signature Ray White Research Bars We know how to speak to the
fortnight. Buyers who sign up for our Email Alert service will
neighbourhood. Ray White Concierge
expose your property to buyers across
be informed of new properties before they are advertised to
the general public.
Australasia. Loaded with touch screens, offers a tailored phone call service to
the Ray White Research Bar provides drive interest to the local area and
> Social Media
a facility for members of our community increase traffic to your open home.
Our agents and offices across the Ray White network
to access property information about This personalised approach guarantees
develop social media accounts specifically for the community.
their local market, market statistics and contact with potential buyers and allows
Therefore, when an agent celebrates an interesting aspect
of your property on Facebook, Twitter or YouTube, they
search properties for sale or rent. At the you to relax while your property sells itself!
are sharing it with their community of locals, clients and
swipe of a finger your property is
prospective buyers. You too can get involved, by sharing your
featured in all its glory. Asia
favourite property attributes with your own networks.
The rise of the buying power from the
> Asia Asian community presents a significant
The rise of the buying power from the Asian community
market opportunity for your property.
presents a significant market opportunity for your property.
Additionally, the increased interest from
Additionally, the increased interest from Chinese property
buyers has seen an incredible $7.2 billion invested in
Chinese property buyers has seen
Australian property in 2013/14. Ray White has offices in
an incredible $4.2 billion invested in
China, Hong Kong, India and Indonesia.
Australian property in 2011/12.
Asia-specific media
Online portals for the Chinese market
Dedicated China Desk and
translation services
Powerful tools
Reaching the raywhite.com our international looking and how much they want to
portal (global, office and agent)
spend. We can speak directly to them,
market – digital We’re the most Googled real estate face-to-face, online, or over the phone
agency in Australia and with more than and alert them to your property.
one million visitors every single month, Online marketing portals
raywhite.com exposes your property (domain.com.au, realestate.com.au,
to a highly engaged audience that are homehound.com)
well and truly in ‘real estate mode’.
Along with our property alerts, At Ray White, we ensure that your
we ensure that the people of Australia property reaches the maximum
know about your property as soon as audience possible. Real estate portals
it hits the market. such as realestate.com.au, domain.
com.au and realestateview.com.au
Your property will also feature across are essential at targeting buyers that are
our Ray White office website and actively looking for real estate. We make
individual agent websites to attract more sure your property gets as much
eyes on your home. exposure via portals as possible.
Ray White database Adwords and display marketing
A benefit of the Ray White Group is Utilising tailored adwords and display
our group database of buyers. We have campaigns as part of your property
an extensive database of genuine marketing campaign allows you to
buyers looking to buy immediately. reach an audience who are online
Our database is our most cost-effective and in search mode.
marketing tool. We know what our
buyers are looking for, where they are
