Page 20 - Submission - David Harper
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Powerful Marketing Tools
> Direct Mail and Letterbox Drops
Our suite of DL flyers and ‘just listed’ brochures are distributed
to the property owners around your area. A large number of
potential buyers live locally - these flyers have a high enquiry
rate and are essential in any marketing campaign.
> Urban Living Magazine
Our magazines are distributed to the thousands of people
in our local community as well as across the Inner City of
Brisbane through every office and every open home to attract
active buyers. The magazine is extremely effective at targeting
people in ‘real estate mode’ today. Your property can feature
in the magazine for three editions of this fortnightly magazine.
Powerful tools
> Brochures
Available at open homes and in our office, our professionally
produced A4 colour brochures provide a detailed overview of
your property which can be passed on to others.
> Window Display
Passers-by can view your property in our fully lit window
display 24 hours a day, seven days a week. Situated in a Marketing Ray White Research Bar Concierge services
prime location, there is significant foot traffic right outside our
innovation expose your property to buyers across neighbourhood. Ray White Concierge
window. Our signature Ray White Research Bars We know how to speak to the
Australasia. Loaded with touch screens, offers a tailored phone call service to
the Ray White Research Bar provides drive interest to the local area and
a facility for members of our community increase traffic to your open home.
to access property information about This personalised approach guarantees
their local market, market statistics and contact with potential buyers and allows
search properties for sale or rent. At the you to relax while your property sells itself!
swipe of a finger your property is
featured in all its glory. Asia
The rise of the buying power from the
Asian community presents a significant
market opportunity for your property.
Additionally, the increased interest from
Chinese property buyers has seen
an incredible $4.2 billion invested in
Australian property in 2011/12.
Asia-specific media
Online portals for the Chinese market
Dedicated China Desk and
translation services
Powerful tools
Reaching the raywhite.com our international looking and how much they want to
portal (global, office and agent)
spend. We can speak directly to them,
market – digital We’re the most Googled real estate face-to-face, online, or over the phone
agency in Australia and with more than and alert them to your property.
one million visitors every single month, Online marketing portals
raywhite.com exposes your property (domain.com.au, realestate.com.au,
to a highly engaged audience that are homehound.com)
well and truly in ‘real estate mode’.
Along with our property alerts, At Ray White, we ensure that your
we ensure that the people of Australia property reaches the maximum
know about your property as soon as audience possible. Real estate portals
it hits the market. such as realestate.com.au, domain.
com.au and realestateview.com.au
Your property will also feature across are essential at targeting buyers that are
our Ray White office website and actively looking for real estate. We make
individual agent websites to attract more sure your property gets as much
eyes on your home. exposure via portals as possible.
Ray White database Adwords and display marketing
A benefit of the Ray White Group is Utilising tailored adwords and display
our group database of buyers. We have campaigns as part of your property
an extensive database of genuine marketing campaign allows you to
buyers looking to buy immediately. reach an audience who are online
Our database is our most cost-effective and in search mode.
marketing tool. We know what our
buyers are looking for, where they are
