Page 167 - Catalogue cover template 2018-sps

3. THE ICE CREAM POT

BRIEF
A well-known ice cream manufacturer would like to run an online incentive where customers can claim a free
branded product upon entry of a code on their website. The customer would like something fun, quirky but
based around the idea of enjoying ice cream at home.
The promotion will ideally launch in 8 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry a full colour
design.

DESIGN
The team suggest creating an ice cream pot,
designed with a spoon as part of the product.
Inspired by an existing product, the Brite-
Americano Primo Mug, the team adapt the
®
design of the lid, to accommodate a small
6 5 4 3 2 1
plastic spoon. The Brite-Americano Primo
Mug uses in-mould labelling to carry a full
colour design.
D D
THE DETAIL
Technical drawings are produced to follow the
approved initial designs.
The pot will be manufactured in food-safe
C C
plastic, in the UK, with a lead time of 6
weeks and a minimum order quantity of
500 pieces.
The customer chooses their preferred colour
scheme, to complement their brand.

B B

A PRODUCTION Designed by Checked by Approved by Date Date A
mike.brown
03/01/2017
The tooling is produced, and an initial product
Sheet
sample is sent to the customer for approval. Edition 1 / 1
6 5 4 3 2 1
The full production run is then completed and
the final products are delivered to the customer
ready for their promotion.
RESULT
A 250ml capacity ice cream pot carrying a full
colour design. The pot is made from food-safe
plastic, is BPA-free and top-rack dishwasher
safe.
Customers respond well to the campaign,
online traffic increases and brand loyalty is
improved.

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