Page 168 - Catalogue cover template 2018-sps

4. THE MONEY BOX

BRIEF
A multi-national plant hire business wants to increase brand awareness and promote their core marketing message
of value for money. They would like to send a direct mail pack to the administrators at customers’ businesses to
encourage loyalty.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The company ideally wants a desktop product to maintain brand presence.

DESIGN
Inspired by the idea of saving money, the
6 5 4 design team suggest a money box, in the 1
3
2
shape of their customer’s most popular
piece of kit – a forklift truck. The product
will have a large print area to each side for
D D
communicating the brand message.
THE DETAIL
Technical drawings are produced to follow the
approved initial designs.
C The money box will be manufactured from C
hardwearing plastic, in the UK, with a lead
time of 6 weeks and a minimum order
quantity of 500 pieces.
The customer chooses a bright yellow for the
product colour, with a bold two colour print to
each side.
B B
PRODUCTION
The tooling is produced, and an initial product
sample is sent to the customer for approval.
The full production run is then completed,
products are printed, and the final products
A are delivered to the customer ready for their Date A
Checked by
Designed by
Approved by
Date
mike.brown
03/01/2017
promotion.
Edition Sheet
1 / 1
6 5 4 3 2 1
RESULT
The campaign is a great success, generating
lots of social media activity, which boosts
brand awareness further.
Some customers ask for extra money boxes for
colleagues and even at home!

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