Page 6 - DIGITAL ECONOMY

Are the items or the products difficult to view?

Amazon uses 3D format to view or zoom in
their products. The use of 3D format makes it
easier for both customers and audiences to
view the item to their desire choice before
purchasing the product. Customers can move
the pointer to any position or to any area of
the item. This means that customers have the
time and the ability to decide which item will
or is the best or suit them before purchasing. It
also has a click down button that allows
customers to click to view the item. The use of
3D format makes it easier for customers to
desire what item to buy. It clearly saves time
because there is no need to contact their
customer services in request of the product.
This is the basic reason why most online
customers shop with or from Amazon.
CUSTOMER RELATIONS

In customer relation, I am going to be looking at the intercommunication between Amazon and its
customers and audiences. How do they respond to their customers? It doesn't take a genius to figure
out that customer service can make or break a company. Why do a lot of customers shop with or buy
from Amazon?

1. Make sure the customer is happy from start to end.
It starts with the first call--when customers reach out to Amazon to book an appointment, every
employee that this customer interacts with is courteous, friendly, and knowledgeable. They even use a
checklist app to make sure that every step in the process is done without mistakes.
2. Survey customers and address any hiccups. After Amazon is done servicing their customers, they
survey them about their experience. They encourage them to leave positive reviews, if they are happy
with their current or previous services.
3. Make highly personalized Amazon-style recommendations.

Amazon uses their CRM software to record all interactions they have with their customers. Based on
these data, Amazon follow up systematically, including sending the customers personalized gift cards
and offers

THEIR DELIVERY SERVICES

Goods are load at their nearby facility
Amazon routing technology helps to navigate the location and keep track of the goods

Deliver the goods, customer picks up the goods.