Page 10 - DIGITAL ECONOMY

PRODUCT DESCRIPTION

Ebuyer’s product ranges from lowest prices, at 1.97 pounds and up. As their lowest product being Air
Duster - 400ml.

Their products have brief descriptions so that customers can read and know more about a particular item
before purchasing. Ebuyer uses 3D images to view their items, giving customers the best chance to rotate
the item, 360 degrees. On the tittle bar there is a link to each of their product. It gives a customer a quick
access to the item they are looking for. By clicking on ´Computing´, this will give all products about
computing, such as, laptops, phones, charges, gaming laptops, UPS, etc.
BACKGROUND AND STYLE

The background of Ebuyer is designed in a way to help their customers choose the right item,
giving them the best view of the item. The text contents are easy to read. It has too many
advertisers which I think could affect the performance or the speed of the website. Most of the
advertising sites have different background color, which to say, may affect their own customers
vision. Sometimes, when clicking of an item, because there are too many advertisers, a customer
or an audience may mistakenly click on an advertising link which may waste customer’s time.
Some of these popup ads may be phishing or pharming websites which will direct the customer
to their own fake website that looks exactly the same as their professional website. This is very
expensive because of the customer’s personal data may be copied.

The design of Ebuyer’s title bar makes it easier for a customer to locate and search for an item easily.
There is ´Next Day of Delivery´ displayed on the title bar that helps a customer to decide when to
purchase an item and when it will be delivered. Delivery charges are also listed on the title bars which
will helps to be aware of the cost of delivery before purchasing. The design of the title bar helps
customers to locate items and find the necessary information easily and faster. The items are easy to
search and easy to click and add to basket. Searching and purchasing is faster because the products are
listed in on a hypertext link on the title bar, so customers can single click on the link, which quickly direct
them to the necessary items they are looking for.

HOW CUSTOMER PURCHASE ITEMS
FROM EBUYER

Ebuyer has three basic steps for
purchasing an item. First- Address:
customers are allowed to provide
their personal details, home
addresses and postal addresses.
Second- Payment: they provide their
bank account details with the correct
secret pins. And lastly, they complete