Page 48 - Food & Drink Magazine Sep-Oct 2020

NEW IN STORE
MURRAY RIVER ORGANICS EXPANDS INTO PANTRY STAPLES
Murray River Organics is releasing a range of pantry staples to meet ongoing consumer demand for organic food products. There are 10 new products joining the product portfolio –
Sultanas & Sun Muscat Raisins (grown on MRO’s own Organic farms), Almonds, Apricots, Chia Seeds, Psyllium Husks, Green Lentils and Pumpkin Kernels, as well as a new MRO Coconut Oil and Organic Avocado Oil.
The launch follows on from the company’s supermarket deals with Coles and Woolworths, with its first branded muesli range.
“Never before in the history of our business have we launched so many products in such a short space of time. It’s a very exciting
A ZEST FOR FLAVOURED GIN
Gordon’s Gin has added its new Sicilian Lemon Distilled Gin to its Australian portfolio of products in response to ongoing popularity of flavoured gins.
The new gin is made with 100 per cent natural flavours and crafted to balance juniper notes with zesty lemons.
Diageo Australia head of light spirits Linda Wellington said there has been an increase in appetite for different styles of gin across Australia.
“Flavoured gin contributed 43 per cent to total gin growth in Australia over the last 12 months, so we know consumers are looking to experiment with their drink choices and try something new and unique,” said Wellington.
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“We’re excited to introduce Gordon’s Sicilian Lemon Distilled Gin to our Australian range, and are confident it delivers the perfect balance of flavours for fans seeking new ways to enjoy a G&T.”
Gordon’s Sicilian Lemon Distilled Gin is now available in 700ml bottles for RRP $49.99 and a ready-to-drink, 330ml format with soda, in four-packs for RRP $21.99.
time for organic food in Australia and for the growing following of consumers who love our new organic range of mueslis, oils and now essentials for our pantry proud consumers,” said Murray River Organics CEO and MD Valentina Tripp.
MRO launched its 220-350g range in refillable canisters to “give the brand a strong point of difference at an accessible price point”.
The range has launched in time for Australian Organic Awareness Month, this September.
RUBY CHOCOLATE ENTERS
THE FREEZER AISLE
The world’s fourth type of chocolate – ruby chocolate – is taking ice cream form as Magnum launches two new varieties in its Luxe range, paired with fruit.
Ruby chocolate was first launched in 2017 by
A TOUCH OF GOLD TO EVERY SALAD
Australian-made brand Birch & Waite has expanded its salad dressing range with its latest Goddess Dressing variety, made from turmeric, lemon, garlic and herbs.
Birch & Waite’s salad dressings are chef-inspired and are made from fresh ingredients to ensure “maximum flavour is secured in every batch-crafted bottle”.
The company was founded more than 30 years ago, with a vision to provide superior-quality, fresh, chilled products for the professional, or home-based, chef.
Its latest addition – the Golden Goddess dressing – is vegan, has no artificial ingredients or added preservatives, and is gluten-free.
It can be used as a salad dressing, as well as a sauced stirred through vegetables, or marinade for beef, fish or tofu.
Birch & Waite Golden Goddess dressing is available from Woolworths for RRP $5.00.
chocolate manufacturer Barry Callebaut, which took around 10 years to develop. It is made from Ruby cocoa beans sourced from Ecuador, Brazil and the Ivory Coast of West Africa.
Due to the specific crafting process, there is a natural berry-like flavour and pink tone that is free from artificial colours and adds a new taste dimension to chocolate.
Magnum has released two new ice creams – Magnum Luxe Ruby and Raspberry, and Magnum Luxe Rube and Blood Orange – and says it is the first ice cream brand to pair ruby chocolate with ice cream.
The new range is available nationwide in Coles, Woolworths, IGA and independent retailers for RRP $10.50 for a four-pack and RRP $4.70 for individual sticks.
48 | Food&Drink business | September-October 2020 | www.foodanddrinkbusiness.com.au
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