Page 3 - AdNews Magazine Jul-Aug 2020
P. 3

                                 GAIN A MORE GRANULAR UNDERSTANDING OF YOUR AUDIENCE AND
ACHIEVE MORE EFFECTIVE OOH CAMPAIGNS THAN EVER BEFORE
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
  PRE COVID RESTRICTIONS, Typically audience peaked between 4pm - 7pm
 PRE COVID RESTRICTIONS, Typically audience peaked between 7am - 9am
5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM
DUE TO COVID-19 THERE IS A “NEW SHAPE OF THE DAY”:
– Audience steadily increases during the day to peak at 3pm
– Higher audience levels across more of the day from 10am-4pm – Noticeable drop off post 5pm and into the evening
 pre covid
lockdown
RELAXING RESTRICTIONS
SOURCE: DYNAMiQ National Audience - % of Daily Contacts
POWERED BY
    










































































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