Page 5 - AdNews Magazine Jul-Aug 2020
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                                                                                                                      Contents
JULY-AUGUST 2020
Regulars
08 BEHIND THE COVER: We asked M&C Saatchi to devise a cover concept to reflect our investigation into the impact of COVID-19 on sports broadcasting, and the resurrection of live sport.
14 AGENDA: As media buying moves into the world of automation, programmatic advertising is coming into its own. During a year of big changes in adland, it’s taken centre stage.
24 WORKING REMOTELY: With COVID-19 lockdown forcing people to work from home, thinking has shifted for many companies and employees regarding the future of flexible work.
26 INVESTIGATION: Professional sport is big business, and media companies pay big dollars to broadcast it. It took a hit during COVID-19 lockdown as action ground to a halt, but now it’s back.
36 KEEPING AGILE: The upheaval caused by the global coronavirus pandemic has forced brands, agencies and production houses to innovate to survive like never before.
Creative
48 CREATIVEREVIEW:Brandsareclamberingtoprojectcommunity health and safety messaging during the COVID-19 pandemic, and according to three creatives, some ads work better than others.
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  42PROFILE
CEO of M&C Saatchi Australia, Justin
Graham, emphasises the importance of communication and innovation to ride out troubled times.
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