Page 4 - AdNews Magazine Jul-Aug 2020

Editor
Chris Pash
(02) 9213 8284 chrispash@yaffa.com.au
Copy Editor
Gavin Dennett
Journalist
Mariam Cheik-Hussein
(02) 9213 8240 mariam@yaffa.com.au
Journalist
Paige Murphy
(02) 9213 8247 paigemurphy@yaffa.com.au
National sales manager
Paul Carroll
(02) 9213 8288 paulcarroll@yaffa.com.au
Business development
manager — sponsorship
Amanda Wilson
(02) 9213 8292 amandawilson@yaffa.com.au
Publisher
James Yaffa
(02) 9213 8293 jamesyaffa@yaffa.com.au
10CREATIVE SIDES
Steven Babbage has always been lured by art and design, and the talented Ogilvy senior art director enjoys his passion for painting.
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Published monthly by Yaffa Media Pty Ltd | ACN 54 002 699 354 | 17-21 Bellevue Street, Surry Hills NSW 2010. All mail to GPO Box 606, Sydney NSW 2001 Australia. Founded in 1928.
TEL 02 9281 2333. FAX 02 9281 2750. WEBSITE www.adnews.com.au EMAIL adnews@yaffa.com.au
© Yaffa Media 2018. All rights reserved. No part of this magazine may be reproduced without the written permission of the copyright holder. ISSN 0814-6942
Managing director
Tracy Yaffa
Advertising production
Joanna Brown
(02) 9213 8337 joannabrown@yaffa.com.au
Marketing manager
Lucy Yaffa
(02) 9213 8245 lucyyaffa@yaffa.com.au
Digital manager
Anthony Peet
(02) 9213 8336
Group production manager
Matthew Gunn
(02) 9213 8210
Customer service manager
Martin Phillpott
(02) 9213 8325 Art directior
Ana Heraud
Designer
Stéphanie Blandin de Chalain
26 INVESTIGATION Picking up the pieces after COVID-19 put
a handbrake on the big business of live sport.
14AGENDA
Programmatic advertising has come
of age, with its benefits acutely realised during an unprecedented year of change.