Page 10 - AdNews April 2020
P. 10

 Creative sides
The deceptive art of child’s play
Award-winning creative director TinTin Ghosh’s “side” as a successful children’s book author and illustrator draws from a highly unexpected source of inspiration.
  Despite decades of brain-imag- ing studies, neuroscientists have been unable to define the circuitry involved in creative bril- liance. To be fair, it often con- founds the gifted themselves.
Take the award-winning whiteGREY creative director, Ronojoy Ghosh, better know as Tin Tin Ghosh. Also a children’s book author and renowned illustrator, TinTin reveals, without apparent irony, that inspiration for his naïf works of art flows from listening to death metal music.
“As a kid my favourite band was Iron Maiden,” recalls TinTin, 41. “And I still love listening to heavy death metal bands, like Obituary [hits include ‘Chopped in Half’ and ‘Ten Thousand Ways to Die’].
“It puts me in the zone for work. It’s a kind of music therapy, but the pictures I draw are completely different from what I’m listening to. I don’t know how it works.
“My son, Shay, who’s nine, is following in my footsteps. He loves

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