Page 9 - AdNews April 2020
P. 9

 carsales’ pawfect CFO
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding
a light on these
stars and how they help adland get results. This month, Paige Murphy speaks to the chief fetch officer at carsales, Bowie the pugalier.
Picture This
Time at the company: 28 years (four human years).
How would you describe
what the company does? Ltd (ASX: CAR) is the largest online automotive, motorcycle and marine classifieds business in Australia.
What do you do day-to-day?
When not fetching stress balls or getting a pugkin chai latte, I’m writing for the editorial and marketing teams or helping with car reviews.
Define your job in one word:
I got into editorial and marketing because: I’ve always been pawsonable and passionate about communication. My dad, Mike Sinclair, is the editor-in-chief
at carsales and he has always encouraged my creative flair.
Who is your right-hand person?
Our chief marketing officer, Kellie Cordner, gives me lots of cuddles and is very pawsitive.
Whose job have you set your sights on? I’ve gone from being the branch manager to the chief fetch officer (CFO). My ultimutt goal is the canine executive officer (CEO).
Where do you turn for inspiration?
My pawsome team! We are most creative when snacks are involved.
My favourite advert is: carsales’ AutoAds — allowing private sellers to showcase their cars in their very own commercial with more than 1.2 trillion unique car commercials.
My best trick is: A high-five! | April 2020 9

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