Page 11 - AdNews April 2020
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   an Indian thrash metal band called Kryptos, as do I. And he reads ... in the car on his way to school, on his way back home. Any spare time he has, he reads — and he draws a lot, too.”
TinTin has been in the advertising industry for two decades, in India, Indonesia, Singapore and New Zealand before settling in Sydney 10 years ago.
He worked at M&C Saatchi, Saatchi & Saatchi and Clemenger BBDO before joining whiteGREY in 2017. He has been involved with campaigns for some of Australia’s biggest and most iconic brands, such as the Commonwealth Bank, Westpac, Optus and Qantas.
In the process, his work has been recognised with numerous gongs, including a Gold at Cannes, and wins at The London International Awards, Caples, Adfest and AWARD.
Success as a children’s author has been more recent, borne of Shay’s refusal to sleep until he was told a story every night. The storytelling created momentum that led TinTin into his “side” career.
“I would read a lot of Oliver Jeffers’s and Julia Donaldson’s books to him,” says TinTin.
“Jeffers [a Northern Irish artist, illustrator and writer based in New York] has had a lot of influence on my work. I just love the simplicity of his stories and illustrations.”
TinTin’s first book, Ollie and the Wind — described by publisher Penguin as a “beautiful story about playfulness, cooperation and friendship from a prolific new talent” — was published in 2015.
In 2016, it was shortlisted for Book of the Year, Early Childhood, by the Children’s Book Council of Australia (CBCA) and listed by the World Literacy Foundation as one of four books that teaches valuable life lessons. | April 2020 11

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