Page 10 - Packaging News Magazine Nov-Dec2020

10 NEWS |
www.packagingnews.com.au | November–December 2020
Pact, Brownes Dairy recognised for innovation
The EVRYTHNG Product Cloud aims to link every item to a web-based digital identity.
EVRYTHNG and Result team up for traceability
PACT Group and Brownes Dairy were declared to be among Australia and New Zealand’s Most Innovative Companies. Both companies were the joint winners in the AFR BOSS Most Innovative Companies “Best Pandemic Pivot” category.
Pact was recognised in the category for quickly pivoting its operations at pace and scale to produce hand sanitiser. Prior to Covid-19, the company had been importing approxi- mately 10,000 units of hand sanitiser per month. Within weeks, Pact had pivoted opera- tions to have the capacity to manufacture more than one million litres per week.
Brownes Dairy was recog- nised for its “Milko” service, through which customers can order dairy products online for delivery within 24 hours. According to the Most Innovative Companies list, the company has delivered 12,000 orders within three months and the business is on track to
generate $1 million in revenue within 12 months.
The AFR BOSS Most Innovative Companies list (pre- viously the BRW Most Innovative Companies list) is now in its ninth year. The list ranks the most innovative organisations in Australia and New Zealand, by industry.
Pact Group was recognised for its pandemic pivot to hand sanitiser.
EVRYTHNG, the product cloud managing digital identities for the world’s consumer products, has partnered with Result Group of Companies, the Australian supplier of product packaging solutions, to acceler- ate the digitisation of products in Australia.
The partnership aims to help brands deliver on consumer expectations for transparency, authenticity, and personalised consumer experiences via their packaging.
The EVRYTHNG Product Cloud links every product item to its Active Digital Identity on the web – joining up item-level data at every point in a prod- uct’s journey from manufactur- ing to consumer interaction. Digitised products can provide visibility, validation, and real- time intelligence, as well as connect directly with people.
To bring product digitisation to the forefront, EVRYTHNG co-chaired the GS1 standards
development process that yielded GS1 Digital Link and was the first platform to allow consumer product brands to digitise products at scale.
GS1 Digital Link upgrades the ubiquitous barcode used by two million manufacturers on more than four trillion product items per year. This means every product item can now be smartphone-interactive, trans- act with point-of-sale systems and connect to the web – all with one code on the product.
Result Group general man- ager Michael Dossor said EVRYTHNG would bring a new dynamic to the way con- sumer goods brands in the region do business.
“Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustain- ability goals and inform mar- keting strategies,” Dossor said.
Aldi on its way to ARL implementation
SUPERMARKET chain Aldi has published its first plastics and packaging progress report, an update on its progress towards its sustainability goals, which includes using the Australasian Recycling Label (ARL) on all its Aldi-branded products in the coming years.
In the introduction, Aldi Australia MD National Buying Oliver Bongardt writes that Aldi had committed to reduce plastic packaging by 25 per cent by 2025 (from 2019 as a baseline), which will contrib- ute to achieving the 2025
National Packaging Targets. Aldi has been working in partnership with APCO to introduce the ARL. The retailer said it has moved fast to implement the labelling
across its range of products. Referring to Aldi’s adoption of the ARL, APCO CEO Brooke Donnelly said Australia is at a
critical point for change.
“We need industry to sup- port and grow demand for recycled materials. And we need customers to recycle the materials in the right way,”
she said.