Page 48 - Food & Drink Magazine Jan-Feb 21

NEW IN STORE
PROTEIN PUNCH FOR GREEN’S PANCAKES
Green’s Baking has launched a new Buttermilk Protein Pancake mix to its Better Bakes range.
The new product focuses on providing healthier alternatives for Australian consumers, featuring 25 per cent less sugar, as well as six grams of protein.
“No matter if you choose to top your pancakes with sliced fruit or a splash of maple syrup, you’ll be satisfied knowing the Buttermilk Pancake mix contains no artificial colours or flavours,” the company said.
NAKED LIFE EXPANDS ITS NON-ALCOHOLIC DRINKS PORTFOLIO
Naked Life has entered into two, additional product categories – the non-alcoholic ready-to-drink and sugar-free iced tea segments – following a growing demand for non-alcoholic alternatives in the Australian market.
Naked Life founder and CEO David Andrew said there had been a “significant lift” in demand for health-centric products that deliver on taste.
“Naked Life’s non-alcoholic, ready-to-drink and sugar-free iced tea beverages mark the latest in a series of highly successful, health conscious products developed under its ‘no nasties’ ethos,” said Andrew.
The non-alcoholic RTD series features blends of distilled botanicals without sugar or preservatives for consumers to enjoy the classic flavours, such as virgin margarita,
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virgin G&T, Yuzu Sake and a Pimms-inspired ‘English Garden’ spritzer.
Naked Life’s Iced Tea range includes Peach & Apple, Pineapple & Coconut, Spiced
Chai and Lemon & Ginger.
Both ranges are now available in Coles Local, Drake Supermarkets, selected
Woolworths stores and independent stores nationwide.
Green’s was one of the first brands to develop a pancake shaker product, helping consumers make pancakes easily in its shaker packs.
The Green’s Buttermilk Protein Pancake mix is now available in Coles and Woolworths stores for RRP $4.00.
ENERGY CATEGORY’S LATEST HIT
Following its success in Europe and the UK, energy drink MTV UP! has entered the Australian market and will be stocked in 1500 Dan Murphy’s and BWS nationwide.
The new brand aims to tap into the Aussie millennial and music-focused markets, “whereas the current major players in the energy drink industry in Australia focus heavily on sports, performance and high-octane activities”.
The ready-to-drink beverage can be enjoyed on its own or as a mixer for vodka, gin, white or spiced rum to create cocktails.
MTV UP! first launched in Victoria last September, where it had “strong sales performances across some of Australia’s largest service stations and bottle shops”.
Its expansion in BWS and Dan Murphy’s stores was completed in December, making it to stores nationwide in time for the new year.
LARK’S NEW SINGLE MALT WHISKY
The latest dark and fruity single malt whisky from Tasmania’s Lark Distilling Co has made its way on shelves for a limited time.
The Dark Tawny whisky was created by head distiller and blender Chris Thomson by taking the Tawny-dominated Classic Cask and finishing it in a singly Australian Tawny cask, which was selected from Seppeltsfield Winery in the Barossa Valley.
The flavours include vanilla, Lark’s signature candied orange peel, toffee and oak, as well as remnants of oak and smoke.
Lark Distilling founder Bill Lark said: “Our signature malt, Lark Classic Cask has always had a backbone of first fill Australian Tawny casks. Double Tawny takes this Tasmanian icon and finishes it again in the freshest first-fill Tawny casks from Seppeltsfield we could find. This simple process has turned the Lark Classic Cask experience all the way up to eleven.”
Lark Double Tawny Cask Single Malt Whisky is available online and in Dan Murphy’s stores nationwide for RRP $210.00.
48 | Food&Drink business | January/February 2021 | www.foodanddrinkbusiness.com.au
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