Page 48 - Packaging News Magazine Sep-Oct 2019

48
FOOD & BEVERAGE PACKAGING
www.packagingnews.com.au
September-October 2019
Come out to PLAY THERE’S a new playground on Sydney’s northern beaches, sans swings and roundabouts, but instead sporting sensory testing booths, colourful con- sumer research spaces and a facility for visual eye-tracking bethebestsensorytesting,FMCGpackagingandshopperresearch among other drawcards for brand owners. This is the HQ of Play mar- ket Research (PlayMR), positioned as a “results-focused, client-orien- tated market research agency with an emphasis on innovation”. The company partners with brands need- ing assistance with market research and works to improve consumer engagement and interaction with
their products.
With a broad scope of capabilities,
PlayMR aims to work with compa- nies for the entire product journey (end-to-end), which means the brand owner does not have to move from agency to agency to get its answers.
“Combining the largest sensory testing lab in Australia with the ability to conduct NPD, packaging and shopper research, and eye- tracking on-site – not to mention having one of the largest shopping centres in Sydney less than 50 me- tres away – opens up a world of pos- sibility,” says Becky Mead, manag- ing director of PlayMR.
Bright and The central location gives PlayMR,
colourful and by extension its clients, easy ac-
PLAY Market Research has developed a unique facility for Central Location Testing (CLT) on Sydney’s Northern Beaches, with the goal to
partner in Australia. Annelise Sarikas and Lindy Hughson report.
functional spaces at the new PlayMR facility.
cess to shoppers without the chal- lenge of having to travel a great dis- tance to the facility.