Page 19 - Food&Drink Magazine Aug-Sep 2021
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                with food standards and designed for recovery as well as reducing food waste.
“At the heart of Cryovac is saving food. If we meet the challenges faced by our customers, we can meet the challenges of the planet,” Parker said.
BROOKFARM ROLLS
WITH THE POUCHES Premium cereal and snack company Brookfarm has had sustainability at its core since it began more than 20 years ago. The most recent advancement in its environmental commitment was a partnership with O F Packaging to redesign its cereal pack.
The shift from a metallised multi-laminate structure to a high-barrier mono-polymer pouch that can be recycled throughkerbsideearned
Brookfarm the 2021 Packaging Innovation & Design Awards Gold for Food Packaging Design of the Year.
Brookfarm head of operations and procurement Sally Carter said the project took around
12 months, with ongoing challenges of packaging integrity due to the specific requirements to its high oil content (the company uses macadamia nuts from its farm in all its products) products.
“We were also under pressure from our consumers, asking why our packaging couldn’t be recycled and when that would be happening,” Carter said.
For O F Packaging managing director Joe Foster, it was the latest chapter in a long partnership with Brookfarm. The companies had worked togetherforalmostaslongas
Brookfarm has been operating.
For Foster, the “recycle- ready” feature and the elimination of the laminate structure were key achievements.
“Towards the end of the trials we looked at its kerbside recycling potential. We tested it at different temperatures, at different strengths and it was successful each time. By attaching a specialised label to the pouch, it could be rolled into a semi-rigid shape and move through co-mingled recycling without any issues.”
Foster and the team are now looking to roll the format out to otherproducts. ✷
ABOVE: It took 50 prototypes but Simplot has ensured no more soggy chips.
LEFT: Southern Fresh Foods and N.A.V.I. repurposed produce destined for restaurants into premium veg for retail.
BELOW LEFT: Brookfarm and O F Packaging created a pouch that can be recycled kerbside while still meeting food integrity standards.
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   www.foodanddrinkbusiness.com.au | August/September 2021 | Food&Drink business | 19



























































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