Page 56 - Food&Drink Magazine Aug-Sep 2021

NEW IN STORE
IN A BISKIT BACK IN SHOPPERS’ BASKETS
After a six-year hiatus, Ritz has brought back its In A Biskit savoury snacks. The two flavours – Chicken In A Biskit and Drumstick In A Biskit – are back on supermarket shelves after being discontinued in 2015.
Since then, there has been a growing demand for the return of the brand, with consumers establishing ‘Bring Back In A Biskit’ forums.
Ritz marketing manager Savoury Biscuits and Meals Lucy Fisher said: “We couldn’t ignore their passion for one of Australia’s most iconic snacks, so we’re proud to announce its return,” said Fisher.
LAVAZZA’S COFFEE CROSSES CONTINENTS
Lavazza has created a new organic, Rainforest Alliance endorsed coffee called ¡Tierra!, available in three blends: ¡Tierra! for Planet, ¡Tierra! for Africa and ¡Tierra! for Amazonia. Each of the variants celebrates diverse flavours from the regions.
¡Tierra! for Planet is a medium roast fruity blend, created using handpicked organic Arabica beans from Africa, Central and South America.
Using an aromatic blend with a chocolate aftertaste, ¡Tierra! for Amazonia uses organic Arabica from Peru and supports reforestation in degraded areas of the Amazon rainforest.
With a 7/10 intensity, ¡Tierra! for Africa uses Arabica and Robusta beans from East Africa and supports the new generation of farmers in that region by training them in the entrepreneurial management of their business, Lavazza said.
¡Tierra! is available in Woolworths, Coles (Amazonia and Planet only), and the
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Lavazza website. The 500g bag of whole beans is RRP $18.00.
The In A Biskit range is available at supermarkets and convenience stores for RRP $3.20.
PUTTING SOME OUMPH! IN YOUR PLANTS
The global plant-based company Livekindly Collective has launched its Swedish brand Oumph! in Australia.
Oumph! has a large following in Europe and has won multiple food innovation awards. The meat-alternative is high in protein and fibre, and is a source of iron and folic acids. The range introduces its Pulled Oumph! product, made of sustainable soya chunks in a barbecue sauce – designed to be used in tacos, burgers, sandwiches, and pizzas.
Oumph! global brand leader Henrik Åkerman said the brand appeals to an audience beyond vegetarians and vegans.
“We encourage consumers to get creative with their Oumph!, to be adventurous, to try adding different spices and flavours. Oumph! has a bold, creative brand personality that resonates strongly with younger plant-based consumers in particular,” said Åkerman.
A RIDICULOUSLY PEANUTTY CRUNCH
Peanut butter brand Ridiculously Delicious is adding four new products to satisfy any peanut cravings.
Using 100 per cent Australian peanuts and rich dark chocolate, Ridiculously Delicious’ new chocolate peanut butter is available in two varieties, Original Crunch and Organic Coconut, which adds toasted shredded organic coconut into the mix.
The newest member to its range is the Crazy Crunch Peanut Butter. It has 20 per cent more crunch that the standard range, with roasted peanuts and a hint of Murray River salt making it a super crunchy alternative.
Also just released is Peanut Brittle. The salty, buttery, crunchy caramel snack is made with locally sourced peanuts and sugar cane.
Ridiculously Delicious co-founder and managing director Ben Dutton said the new products were an exciting addition as the company approaches its 10-year anniversary.
The Chocolate Peanut Butter 270g, Crazy Crunch Peanut Butter 375g, and Peanut Brittle 180g are RRP: $7.99 at independent supermarkets.
56 | Food&Drink business | August/September 2021
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