Page 61 - Food & Drink Business Nov-Dec 2019

BROUGHT TO YOU BY
YEAR IN REVIEW
MAY brandmark had a ✷ colourful new
look symbolising ON THE COVER: how Matthews
MATTHEWS AUSTRALASIA is adapting to the Australian
replacing outgoing editor Amanda Bryan after six
years in the role. “I am so excited
to be here and to tell the stories of a sector at the forefront
of so much of the change we are experiencing,” she said in her first editorial.
A seasoned media professional, Berry greeted Food & Drink Business readers with an eye on how the industry was taking on the challenges of a fast-changing consumer and regulatory landscape.
“I’m still fresh-faced in the gig, but I see a sector rising to that challenge with steely determination and vibrant creativity,” she said.
WINE IP DIRECTORY CALLS OUT COPYCATS
A new intellectual property system was developed to help protect Australian wine brands against copycat exports.
The new Wine Label Intellectual Property Directory aimed to help protect Australia’s wine industry from ‘knock-off’ products overseas.
The planned, publicly accessible directory was part of a $50 million Export and Regional Wine Support Package from the Australian government that, according to minister for agriculture David Littleproud, was designed to “bring
greater transparency
of exported labels to
prevent dodgy
copies”.
BEGA WINS
KRAFT
HEINZ STOUSH
Bega Cheese won a federal court case against US food giant Kraft Heinz, giving it the right to continue to use the distinctive “trade dress” associated with its peanut butter.
The dairy company purchased Mondelez Australia, a Kraft subsidiary, in 2017, and
Cover.indd 1
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MATTHEWS’ CHAMELEON STEPS OUT WITH BOLD NEW BRANDING
At AUSPACK, coding, labelling and inspection technology specialist Matthews made its much-anticipated milestone announcement: its chameleon
manufacturing industry.
CEO Mark Dingley
said that since 2000 when the
Matthews chameleon was
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introduced, it has represented the company’s three business pillars – integration, quality products and support.
“The chameleon is also a highly intelligent creature, and around the same time we introduced ‘Intelligent Identification’ as our tag line. One of the chameleon’s unique characteristics is adaptability... its ability to seamlessly make changes to reflect its environment.”
FRESH FACE FOR FOOD & DRINK BUSINESS
Kim Berry took the reins as editor of Food & Drink Business,
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www.foodanddrinkbusiness.com.au | November-December 2019 | Food&Drink business | 61
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