Page 55 - Print21 March-April 2022

The finishing process called Digital Metal provides system solutions for almost every machine type. Production can be carried out quickly and flexibly, as is customary with digital printing. The result is labels that stand out from the crowd at the point of sale.
“ The deceptively real haptic effect on labels tempts customers to touch the product, and it can also protect the product and the brand.”
TOUCH OF CLASS
Labels with haptic elements stimulate the senses. Any company that already includes sensory stimuli on the brand label is one step ahead
of the competition. Visual and tactile relief, micro or nano effects, are possible with hot-stamping dies from the German Kurz subsidiary H+M. Dies emulate a variety of surfaces, such as the texture of leather. Visually and haptically outstanding labels indicate appreciation for high-quality products and discerning connoisseurs.
SOPHISTICATED AND SECURE
Labels are attractive brand ambassadors. But they can do
much more. Equipped with visual security features, they protect products, consumers and brands. Kurz combines Trustseal technology with Trustcode software solutions – both in-house developments from
the experienced manufacturer of security elements. This creates labels that draw attention at the point of sale and put a stop to counterfeiters at the same time.
Sophisticated label design – ideally integrated into a brand strategy – makes brands more visible to consumers, standing out on crowded shelves, highlighting and protecting product advantages. All of this can be achieved with clever label design, and, in the long- term, it can contribute to the brand owner’s economic success. 21
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Branding & Design
software, and coordinated consumables, such as ink and transfer coating.
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1. Hot-stamping: Highly individual and elegant
2. The Light Line:
Cold transfer
products shimmer,
diffractive
elements reflect
light in varying
strengths 5
3. Spectacular effects: Lumafin finishing
4. Sophisticated finish: Enticing and protecting
5. Touch temptation: Attractive to look at and touch —
3D effects achieved with Trustseal SFX
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