Page 48 - AdNews Mar-Apr 2021

Brewing a big beer ad
Much like their different and unique tastes, big beer ads come with their own nuances reflective of each brand’s personality. We asked creatives to share their thoughts on just how refreshing these beer ads are.
WORDS BY
PAIGE MURPHY
NITIN MISTRY
JSA creative director
Communing over a beer has been
a way to strengthen social bonds for millennia. Yet we live in a time of social restriction and isolation. Challenging times in a competitive category means we must break out of the usual category norms. Who wouldn’t want to raise a glass to that?
Creative Review
BENJAMIN DAVIS
VMLY&R executive creative director
Beer: I’ve heard it’s delicious. I wouldn’t know. I’m not one to rip into an ice cold VB after
a sun-drenched morning at nippers training. Never longed for that hoppy, bitter, heavenly amber that cuts the salty tang of the ocean and pairs so perfectly with a sausage in bread. Nope. I’m afraid I won’t be much help here...
NANCY HARTLEY
Rumble founder and creative partner
The best beer ads are, like beer itself, refreshing and deeply satisfying. ‘Big Ad’,
‘Slo Mo’, ‘Beer Chase’ – all so entertaining. ‘Brewtroleum’, so clever. Bud’s ‘Wassup’, just legendary. The hits and misses during the years prove making a great beer ad isn’t easy
– it just has to look that way.