Page 49 - AdNews Mar-Apr 2021
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                                     LION/XXXX — YEAH NICE
Creative Agency: FutureDeluxe
  BD: Wow, that’s a young demo! Felt like a Coke spot made on Flame in ’92! Yeah, I’m old. Old enough to know that attempting to stomp a kickflip ends with me holding my Dry at the end of
a plaster cast. But I really like the line. Feels like beer. But I also like when I feel thirsty after a beer ad and that comes from expressing its character in some way.
NH: Looks like a soft drink ad, and I guess that’s what “embracing the
energy and attitude of up-and- coming beer drinkers” means.
No idea to critique; it is what it is — short content, branded top and tail.
NM: Striking visual style,
a thumping soundtrack and slick motion design makes
for attention-grabbing social content. Unfortunately, the ‘Yeah nice’ positioning doesn’t really resonate, and this feels more a case of style over substance.
                             CARLTON DRY — BE LIKE THE BEER
Creative Agency: Special Group
BD: This is playing to my weaknesses: “Crouching Tiger, Vintage Graphic” and anything that has “presents” at the start of it. Love that stuff. For me, it was nice to see the strat imperatives not get in the way of the humour, which
is refreshing. Fun moments, big feel, intentionally tropey. And I‘m thirsty... nice one, Martin!
NH: One of those rare cases where the sequel is waaaay better than the original. Clear demonstration of the flavour attributes, plus some lols that make me like the brand. Yep, uncomplicated.
NM: “Be like the beer” is the kind of wisdom we all need at this time. “Be balanced”, “be smooth” and “never be bitter”. It feels like a beer ad wrapped in a Monty Python sketch, which can never be a bad thing.
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