Page 50 - AdNews Mar-Apr 2021

Creative Review
4 PINES — FILLED WITH REAL CHARACTERS
Creative Agency: Monster Children
BD: This team makes a seriously good Pacific Ale (or so I’ve heard) and you can tell it’s made with
love. Much like this fun spot for the brewery. I’m told love is actually a key ingredient in good beer because it takes the passion of a whole bunch of good people to make something “lovely”, and that’s how I felt after watching this playful ad.
NH: A bit of a head-scratcher. Is that the cockatoo talking? Are they real people, or made-up characters? The opening frame feels nice. But then I get lost in the hybrid world that doesn’t really nail amusing or authentic.
NM: “It takes a village to raise a good beer” is an interesting creative springboard, but this execution misses the mark. Too many tonal jumps and not enough tonal cohesion.
MOUNTAIN GOAT — THE GOATLOTTO SHOW
Creative Agency: The Monkeys
BD: You can never truly underestimate the connective power of stupid. Allow me to be
the case in point. I grinned like an idiot for the whole 6:37 secretly wishing I had some numbers. Hammy, brave, utterly entertaining and subtly integrated, this is just fun and funny at the same time. Much like drinking beer, so I’m told.
NH: The “Call 13GOAT” campaign is a pretty tough act to follow — it was so fresh. While not in the same league as its predecessor, this is also nonsensical and irreverent, which feels spot-on for the brand.
NM: By far the most surreal, quirky and absolutely bonkers campaign here. Some great performances — not least from a very talented goat — makes GoatLOTTO a big winner.
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