Page 26 - Packaging News Magazine Nov-Dec 2021
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E-COMMERCE PACKAGING | | November-December 2021
 Sustainable unboxing
As e-commerce growth continues to ramp up, packaging solutions that are flexible, scalable, and sustainable will improve performance this year. Peter Forsyth, GM Sales at Ranpak Australia & New Zealand, considers key trends
Tand makes the case for paper-based secondary packaging options.
likely to purchase from retailers who offer plastic-free packaging options, and 72 per cent are more likely to purchase from brands that ship sustainably.
A truly sustainable product must also come in sustainable packaging, and there is untapped opportunity to use plastic-free materials to ship and protect items.
Paper packaging is made from renewable resources and is biode- gradable and easily recycled. Paper outperforms many in-the-box pack- aging alternatives, especially when considering indirect costs, such as speed and handling, reduced storage as packaging is created on demand, employee safety, machine downtime, and facility cleanup.
A 2020 Ernst & Young survey of 200
senior supply chain executives found nearly two-thirds believe the pan- demic accelerated the supply chain’s adoption of digital technologies, including robotic process automa- tion. Amid holiday demand coupled with the economic effects of Covid- 19, speed and efficiency will be crucial this year. Automation that enhances, not replaces, labour offers many benefits. Such tools can anal- yse and reduce consumables costs, reduce waste, quickly adjust for vol- ume peaks, and optimise freight and other contributors to costs.
Advancements in productivity will help streamline labour management and reallocate employees to high- value roles. The pandemic has created a shortage of warehouse workers that Deloitte and The Manufacturing Institute estimate could last until 2028. Automation is critical to com- panies in need of around-the-clock operations.
While these trends will be partic- ularly prevalent during the holiday season, they also represent long-term shifts for the packaging industry, creating opportunities to differenti- ate with customers and gain market share. Companies that adjust now will be better prepared for long-term suc- cess in 2022 and beyond. ■
  HE holiday rush is the most critical it shatters the experience. ABOVE: Paper
time for the logistics industry. This While plastic bubble roll has long outperforms
year, with the Covid-19 pandemic been the go-to solution, e-tailers could many in-the-box packaging
continuing to disrupt supply consider switching to a sustainable alternatives. chains around the world, extraor- and equally effective paper option.
dinary efforts will be required to Using a biodegradable and recycla-
keep goods flowing. ble alternative to single-use plastic
 Specifically, here are three trends not only improves brand reputation,
the industry must grasp:
The pandemic has accelerated the
rise of e-commerce worldwide as con- sumers seek out convenient, socially distanced shopping opportunities. Demand for secondary packaging for shipping in Australia is driven by number of factors, including aggres- sive Australian pandemic-related lockdowns and the distance we enjoy between our major cities relative those found in overseas markets.
An optimal unboxing experience is essential for e-commerce businesses, providing a way for brands to repre- sent their value and positioning, and make customers feel valued. Needless to say, when fragile gifts arrive broken,
but also offers a much improved in- the-box presentation and unpacking experience.
A January 2021 survey conducted by Ranpak with The Harris Poll found that more than two-thirds of Americans (68 per cent) are more
 A truly sustainable product must also come in sustainable packaging, and there is untapped opportunity to use plastic-free materials to ship and protect items.”

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