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WHAT DO THESE Whereas a bull might attack with its
horns going up, the bear attacks
PHRASES MEAN?
with its claws in a downward motion.
A bull market describes a period of time There is also a tendency in literature
and mythology to ascribe nobility to
when stock prices are trending higher.
Often, but not always, the economy is bulls and savage aggression to bears.
In truth, both animals are trying to get
expanding, and employment
4
is strong. 3 by, just like everyone else!
In contrast, a bear market HOW LONG DO THESE
is defined by a decline
of 20% or more from a MARKET TYPES
peak price in one or more USUALLY LAST?
of the major stock indices.
A bear market can indicate There isn’t a standard duration for a bull
or bear market. These terms are used
the economy may be entering
a downtrend, and a slowdown in as a way to describe the behavior of the
employment may be anticipated. 3 market, so the length of each depends
on the actions of those interacting with
Bear markets shouldn’t be the market (e.g., the investors) as well
confused with other declines, as how those investors are reacting
which might be described as to current events, economic factors,
“pullbacks” or “corrections.” or simply the world around them.
Typically, a period of Sometimes, there’s a very obvious
consolidation occurs a cause for a bull market to go “bearish”
number of times during or vice versa. It’s fair to say that the
a bull market. 3 COVID-19 pandemic and its effect
on the economy have had a direct
impact on the end of the recent bull
WHERE market. There are shorter bull markets,
DO THESE of course, like the one that began in
NAMES October 1966 and lasted just two years
and two months. 5
COME FROM?
Bear markets can be similarly diverse
There isn’t an exact in length. The Standard and Poor’s
origin for these terms, but many
Index, in its various iterations, has had
connect the bear to the old proverb 20 bear markets since 1928, ranging
advising against “selling a bearskin”
from 33 days in 2020 to 929 days from
before the bear has been caught, early 2000 to late 2002—the latter,
which is not unlike counting
a period often referred to as the
chickens before they’re hatched. “Dot-Com Bubble Burst.” 6,7
Over time, this image continues to
appear in literature and everyday The S&P 500 Composite Index is
conversation in relation to an unmanaged group of securities
markets, with the “bear” having an considered to be representative of the
aggressive connotation. 4 stock market in general and cannot be
invested into directly. Often, but not
The images of two powerful, always, market watchers are referring to
aggressive beasts came into
the S&P 500 when they are describing
use during the Elizabethan the market’s bull or bear market trend.
era, a time when these two
Remember, past performance does not
animals were used for sport. guarantee future results.
6 | 2020 FALL MAGAZINE