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WHAT DO THESE                         Whereas a bull might attack with its
                                                                                   horns going up, the bear attacks
                                             PHRASES MEAN?
                                                                                   with its claws in a downward motion.
                                             A bull market describes a period of time   There is also a tendency in literature
                                                                                   and mythology to ascribe nobility to
                                             when stock prices are trending higher.
                                               Often, but not always, the economy is   bulls and savage aggression to bears.
                                                                                   In truth, both animals are trying to get
                                                  expanding, and employment
                                                                                                        4
                                                      is strong. 3                 by, just like everyone else!
                                                        In contrast, a bear market   HOW LONG DO THESE
                                                        is defined by a decline
                                                        of 20% or more from a      MARKET TYPES
                                                       peak price in one or more   USUALLY LAST?
                                                      of the major stock indices.
                                                     A bear market can indicate    There isn’t a standard duration for a bull
                                                                                   or bear market. These terms are used
                                                    the economy may be entering
                                                a downtrend, and a slowdown in     as a way to describe the behavior of the
                                                employment may be anticipated. 3   market, so the length of each depends
                                                                                   on the actions of those interacting with
                                                  Bear markets shouldn’t be        the market (e.g., the investors) as well
                                                   confused with other declines,   as how those investors are reacting
                                                    which might be described as    to current events, economic factors,
                                                    “pullbacks” or “corrections.”   or simply the world around them.
                                                      Typically, a period of       Sometimes, there’s a very obvious
                                                       consolidation occurs a      cause for a bull market to go “bearish”
                                                          number of times during   or vice versa. It’s fair to say that the
                                                             a bull market. 3      COVID-19 pandemic and its effect
                                                                                   on the economy have had a direct
                                                                                   impact on the end of the recent bull
                                                              WHERE                market. There are shorter bull markets,
                                                              DO THESE             of course, like the one that began in
                                                             NAMES                 October 1966 and lasted just two years
                                                                                   and two months. 5
                                                             COME FROM?
                                                                                   Bear markets can be similarly diverse
                                                          There isn’t an exact     in length. The Standard and Poor’s
                                                origin for these terms, but many
                                                                                   Index, in its various iterations, has had
                                                connect the bear to the old proverb   20 bear markets since 1928, ranging
                                                 advising against “selling a bearskin”
                                                                                   from 33 days in 2020 to 929 days from
                                                 before the bear has been caught,   early 2000 to late 2002—the latter,
                                                 which is not unlike counting
                                                                                   a period often referred to as the
                                                 chickens before they’re hatched.   “Dot-Com Bubble Burst.” 6,7
                                                 Over time, this image continues to
                                                 appear in literature and everyday   The S&P 500 Composite Index is
                                                 conversation in relation to       an unmanaged group of securities
                                                 markets, with the “bear” having an   considered to be representative of the
                                                 aggressive connotation. 4         stock market in general and cannot be
                                                                                   invested into directly. Often, but not
                                                     The images of two powerful,   always, market watchers are referring to
                                                      aggressive beasts came into
                                                                                   the S&P 500 when they are describing
                                                      use during the Elizabethan   the market’s bull or bear market trend.
                                                      era, a time when these two
                                                                                   Remember, past performance does not
                                                    animals were used for sport.   guarantee future results.


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