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INVESTING FOR

IMPACT

Make a Difference While
Pursuing Your Goals

hat if the companies you Current research shows that more than Remember that investing involves
chose to invest in could 8 in 10 investors have shown interest in risks, and investment decisions
W support your financial impact investing. When those should be based on your own goals,
goals and help you attempt to make the who identified as millennials were time horizon, and tolerance for risk.
surveyed, that number jumped to 9 in
world a better place? To many, The return and principal value of
10. Further supporting this trend are
this might sound like a pipe dream investments will fluctuate as market
the majority of major firms now offering
or the idealistic wonderings of a conditions change. And investments,
investment funds that utilize impact
new investor. However, “impact when sold, may be worth more or less
investing strategies. In short, impact
investing,” or investing with the than their original cost.
investing’s popularity is clearly on the
intention of creating a positive social or
rise. But what exactly is it, and how is it
environmental change, in addition to a
used? To answer these questions, let’s
financial return, is not only possible, start by taking a look at the surprising
but also on the rise. 1 history of this model. 2,3
8 | 2020 FALL MAGAZINE