Page 8 - 2018 Success Stories Presentation
P. 8
Digital
The digital department is responsible for providing a digital programme to build services that enable customers to find, book and pay for private healthcare via the HCA UK website.
In 2018...
£3.68 £1
We’ve improved the performance of our digital marketing activity so that every £1 spent has returned £3.68.
+1,100 +2,600
pages consultant of copy profiles
Having successfully launched the new digital platform in 2017, in 2018 we’ve added 2,600 individual consultant profiles and 1,100 bespoke pages of copy to showcase treatments, conditions, diagnostics and network of hospitals and outpatients centres.
We’ve driven a 65% year-on-year increase in the number of appointment calls from the digital estate.
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+65%
