Page 3 - Brochure

FO RE W O RD

To the reader of our 3rd Genero treatment, Thank
you for taking the time to read this proposal. I’d like to

personally express my excitement at the prospect of
shooting commercial work for Codral.

Hoski is a commercial production house located in

Montreal with a full creative team of filmmakers, post
team and studio. We are considered the “new kid on the
block” by our competitors and are developing long term
partnerships with various conglomerates and media

agencies, who find our work ethic unparalleled.

There is a global shift in the purchasing behaviors of
consumers. Millennial advertising has taken the world

by storm through social media and is changing the
way a new generation of consumers are identifying to
brands. At Hoski, our creative team is uniquely com-
posed of Millennials who
understand this trend and want to help established

brands capitalize on it.

Today, we present to you our Codral treatment, which

follows a relatable, hero-like Jake who must attend his
girlfriend’s house warming. He will carve a memorable
place for Codral in the heart of young Australians with
this very funny commercial concept inspired by your
brief. You will also find a pair of six second bumpers,

fully developed.

Finally, we have taken the liberty of getting all the neces-

sary materials and people in the loop. All locations, cast,
prep work and resources detailed in this treatment is
real and we are ready for picture and guarantee delivery
by July 3rd. We’ve done the pre-production, all that is
left is your input.

We hope you enjoy,
Antonio Boccanfuso

CEO/Producer

03