Page 5 - Brochure

D IRECT O R ’ S N O TE

From the beginning I use the rush in of the camera to
capture the feeling of a superhero. Since superhero
movies are VERY popular at the moment I believe it will

resonate with most audiences. Also, it is quite
humorous
to see a young man in a bacon costume being
highlighted like this. We will see that Jake still looks sick,

however he is immediately established as soldiering on
by both the superhero imagery and his mere presence
at
a party.

I believe that the add is stronger with Jake showing up
for his girlfriends’ party. Because the audience will be
more stimulated by the romantic aspect. Everyone

wants
to have someone special in their lives. So men, will feel
the pull to be like Jake in the ad. And women will want
someone like Jake in their lives. This will, I believe
immediately grab the younger audiences attention. It

will
also raise the stakes of the ad creating more drama.
Which in turn will engage more interest in watching the
outcome of this humorous romance.

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