Page 13 - Economics

CONFIRMING PAGES

xii PREFACE
texts, one-semester splits, and the essentials books. An in- • The Solman Videos can also be downloaded to a
tegrated eBook version of the text is included when access video iPod or mp3 player. (Premium Content)
to Aplia is purchased as part of a McGraw-Hill package. • Standard PowerPoint Presentations, answers to
New value editions , available directly from Aplia, include a Web-based questions, and self-grading tests—all
one-color version of the complete text accompanied by full specific to Economics .
access to the Aplia application. The interactive tools and • Three optional Web chapters: “Financial Economics,”
engaging materials are highly correlated to match the lan- “The Economics of Developing Countries,” and
guage and style of each McGraw-Hill book. Easy to use “Natural Resource and Energy Economics.”
and set up, these new package options provide professors
with even more flexibility and purchasing solutions for Zinio eBook Experience the speed, convenience,
their students. To learn more about the McGraw-Hill/ affordability, and intelligence of Zinio eBooks ( www.
Aplia partnership, please visit www.aplia.com . textbooks.zinio.com ). Digital textbooks are exact replicas
of the print version, and better. They are easy to navigate,
Online Learning Center (www.mccon- allowing you to flip back and forth between pages, offer
nell17.com) The Web site accompanying this book continual access to the Table of Contents with a toolbar
contains a host of features. For example, the three kinds of button to jump directly to a chapter, topic, or page of in-
highly visible “Web buttons” in the text alert the students terest. The Smart Zoom button allows you to easily zoom
to points in the book where they can springboard to the in and out, taking full advantage of
Web site to get more information. Students can test their crisp text and high-resolution dia-
knowledge of a chapter’s concepts grams and images. Rich media offer
with three self-graded multiple- an experience beyond simply reading, with flash, video,
choice quizzes per chapter. The and audio. Embedded Web links also allow you to learn
“See the Math” section, written by more about topics of interest and, when you are finished,
Professor Norris Peterson, enables students to explore the return to exactly where you were in the book. Find rele-
mathematical details of the concepts in the text. Students vant information quickly and easily with the search func-
can also access the Solman Videos, a set of more than 250 tion, which allows you to get information on specific topics,
minutes of video covering key concepts from this text. phrases, and key words. You can write electronic notes
Created by Paul Solman of The News Hour with Jim Lehrer , with the Zinio annotation tool as well as highlight impor-
the videos cover core economic concepts such as elasticity, tant topics. You can also print sections in high resolution
deregulation, and perfect competition. and full color. Digital textbooks will become part of your
New to the seventeenth edition site: lifestyle! The Zinio reader automatically saves your text-
• Narrated PowerPoint presentations, which students book in your own personal library on your computer.
can view on the site or download to their video iPod. Textbooks can be easily referenced at any time, anywhere.
The PowerPoints are correlated to the key Learning To learn more or to download a free sample, visit www.
Objectives for every chapter. (Premium Content) textbooks.zinio.com .

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