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Back Cover Story:
The First Stop in Our “Lift the Banned” Tour Thoughts on Marketing

Presented by Trulieve in Pompano Beach
Your Medical

Cannabis Practice

Continued from back page.
Second, no matter how dramatically the
tools of marketing advance with new tech-
nology, one thing will never change, and that
is the power of word-of-mouth endorse-
ments. People trust recommendations from
friends, associates and family more than any
type of professional marketing. Networking
and speaking opportunities can help you
become known and respected in your field,
as will your participation in local health and
wellness fairs. Be prepared to spend time
researching upcoming events, inquiring
On January 20th, more than 50 people attended the first stop in our 2019 tour at the Holy Mackerel Brewery in Pompano about participation on panels and preparing
Beach. Our expert panel included (l-r) Paula Savchenko, Law Offices of Moffa, Sutton & Donnini, P.A.; Dr. Michelle Weiner; your presentations. Personal engagement
Eric Stevens, Florida for Care; Dan Dietz, GrowHealthy; and Thomas Quigley, House of Jane. takes planning, time and resources, but it’s an
invaluable way to build relationships, word-
of-mouth recommendations and trust.
Having a strategy, such as focusing on edu-
Grand Opening of the Iona cation and personal engagement, under-
scores the importance of your website. It
Cannabis Clinic Port Charlotte needs to be the “home base” for your practice
and the place people go to learn more about
you and get in touch. Don’t cut corners. Hire
a professional web developer and SEO pro-
fessional to help with search functions.
Author a content-rich blog. Keep the site
dynamic by adding relevant, search-friendly
content on a regular basis. An attractive, up-
to-date website, rich in information that peo-
ple seek and well optimized for search, is the
cornerstone of your marketing.
Considerations related to marketing med-
ical cannabis are likely to change over time as
it becomes more mainstream, and your mar-
keting plan can adapt and expand according-
ly with the many tools of public relations and
advertising. As much as things evolve, how-
ever, a strategy that positions you as a trusted
expert will never go out of style.

Jane Grant is president and co-founder of
Pierson Grant Public Relations, a full-service
marketing firm serving health care professionals
On Tuesday, January 22nd, Dr. Greg Sonn (3rd from left) and his staff welcomed representatives from Florida
and other esteemed clients. She may be reached
Medical Cannabis Dispensaries – Curaleaf, GrowHealthy, MUV, Surterra Wellness and Trulieve to the opening of
at jgrant@piersongrant.com.
his new Medical Cannabis Clinic in Port Charlotte, Fl.

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42 February 2019 cannabisnewsflorida.com Cannabis News Florida