Page 30 - ASME_AM3DIDETC_2016_Program

Keynote and Plenary Lectures

IDETC/CIE/AM3D

can enhance problem solving and creative abilities. One of the most system design to balance customer safety, comfort, and convenience.
powerful ideas is the reframing of problems. A simple and highly effective Additionally, globally, public domain protocols are proliferating and rapidly
reframing technique will be presented together with examples of its changing and expanding their different assessments to include the
successful application. Furthermore, it will be shown how our behaviors incorporation of driver assist and active safety technologies, implementa-
and relationships can be transformed in a positive way by applying tion of new crash conditions, introducing new crash dummies and injury
design-thinking mind-sets to our work and lives. criteria, and the increased focus on second row occupants. The recent
announcements of the Euro-NCAP 2020 roadmap issued in June 2014,
the recent NHTSA’s new NCAP proposal issued in December 2015 and the
recent updates in the IIHS Top Safety Pick (TSP) and TSP+ posed
Biography: Bernie Roth is the Rodney H. Adams Professor of Engineering
significant challenges to vehicle manufactures in achieving a high star
and the Academic Director of the Hasso Plattner Institute of Design (the d.
rating in both passive safety and crash avoidance performance. This
school) at Stanford University.
presentation will highlight these safety-related global societal, demo-
He has been a longtime researcher and teacher in the area of machine graphic and technology trends that may influence vehicle designs and the
design and one of the pioneers in the area of robotics. He has published safety regulatory environment.
several hundred research papers and received many awards for his
research and teaching. These included honorary PhDs from the University
of Paris and the University of Casino. Biography: Dr. Barbat is the Executive Technical Leader for Safety at Ford
Motor Company overseeing overall vehicle safety from the research,
Bernie was also the primary developer of the concept of a Creativity
advanced product development and regulatory, company-wide. He also
Workshop. For over 30 years this workshop was a vehicle for him to take
serves as a member of Ford’s Technology Advisory Board. He has 30
the experiential teaching he developed at Stanford to students, faculty,
years of experience in the automotive and aircraft industries and
and professionals around the world. Approximately twelve years ago, he
academia. His past 21 years have been with Ford involved in all aspects of
co-founded the Stanford d.school, which now serves as a model for
automotive safety, e.g. structural crashworthiness, occupant protection,
interdisciplinary collaboration at Stanford University and around the world.
alternative fuel vehicle, integrated safety and biomechanics. At Ford, he
He has been active as a consultant to industry and government. He has held several leadership positions in the Technical and Management
served as a director of several corporations and has been a leader in ladders. For more than 11 years he served as the Manager for Passive
professional societies. Safety Research and Advanced Engineering leading a group consisting of
highly qualified scientists and engineers involved in identifying, develop-
ing and implementing safety technologies in Ford’s products. He also
served as a product development safety manager of a large group
involved in the design, development and safety sign-off for several
platforms that meet or exceed corporate, regulatory, and public domain
AVT KEYNOTE
Monday, August 22 requirements.
Time: 4:10am–5:50pm Dr. Barbat achieved the prestigious SAE and ASME Fellow Grades. He
Location: 206AB, Meeting Level serves as the Chairman of International ISO WG4 for Virtual Testing,
Alternate Chairman of Crash Safety WG of the USCAR, a member of the
USCAR Safety Technical Leadership Council, a co-organizer and a
Dr. Saeed Barbat chairman of various ASME and SAE Crashworthiness and Biomechanics
Symposiums, an editorial board member of the International Journal of
Executive Leader for Safety
Crashworthiness, International Journal of Vehicle Safety, and on the
Ford Motor Company Human Modeling and Simulation Committee, and others. Dr. Barbat
currently holds more than 40 issued and filed patents and has written
Dearborn, Michigan close to 60 technical papers. Some of his work has been recognized with
a prestigious Henry Ford Technology Award, the prestigious Arch T.
“Safety Trends, Challenges and Priorities” Colwell Merit Award from the SAE, 12 SAE Recognition Awards and three
USCAR Awards.
Abstract: Motor Vehicle Traffic Crashes are considered one of the leading
causes of death in the U.S. for children, youth, and young adults. The Dr. Barbat holds a PhD in applied mechanics from the University of
World Health Organization reported 1.24M traffic fatalities in 2010 and a Michigan, Ann Arbor in 1990; MS in mechanical engineering and applied
similar number year over year despite the continuous introduction of new mechanics from UMIST, Manchester, UK in 1980; and a BS in mechanical
safety requirements and safety technology improvements. Middle-income engineering from The University of Baghdad, Iraq in 1976.
countries have the highest traffic fatality rate, compared to low- and
high-income countries. Global trends such as the increasing number of
older occupants and drivers, obesity, electrification and light weighting to
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support fuel economy requirements, and automated driving present
continued challenges for vehicle safety in terms of structural and restraints