Page 548 - Handbook of Modern Telecommunications

Network Organization and Governance 4-79

Local

LOB

LOB
Global
Enterprise
Local

Local

FIGu RE 4.5.1 Hard management CMA governance pattern.
customer relationship management (CRM), commerce chain management (CCM), e-business, and
business intelligence (BI) packages. Standard applications will be embraced as embodiments of best
practice operations and business processes, and as tools to impart consistency and discipline across a
multifaceted enterprise.
Although geographical, cultural, legislative, and business practice specificities across national and
LOB boundaries will be recognized as important, management will share a strong conviction that these
can be minimized through time. Persistent local/LOB specificities will be handled through individual
configuration of corporate standard applications with strong central procurement, deployment, and
(eventually) management and hosting. Furthermore, hard management governance patterns will favor
aggressive infrastructure consolidation projects (e.g., data center, storage, and server consolidation) and
global sourcing and service provider deals (see Figure 4.5.1).
In Figure 4.5.1, business perspectives are:

• Common global processes
• Rapid elimination of local/LOB specificities
• Consistency
• Economies of scale
• Discipline

Typical IT mandates are:
• Common enterprise application backbone (e.g., ERP, CRM, PRM (product resource manage-
ment), SCM (supply chain management), BI)
• Common enterprise software infrastructure (e.g., portals, workgroup, application servers)
• Infrastructure consolidation (data center, storage, servers)
• Global sourcing and service provider deals
• Support for centrally controlled Web 2.0 solutions