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Network Organization and Governance                                        4-83

              •   Significant investment in business process automation and application integration to establish
                 enterprise processes
              •   Emphasis on process modeling
              •   Gradual reduction of unnecessary variety in applications and data centers
              •   Telecommunications infrastructure as corporate and global service

            4.5.2.1.4  Loosely Coupled Governance Pattern
            Despite the rational appeal of centralized processes in CMA settings, the complexity of the task and the
            time required to implement such projects will always leave room for the most common CMA gover-
            nance pattern—loosely coupled organizations.
              In  loosely  coupled  (e.g.,  city-state,  franchised)  organizations,  post  CMA  organizations  are  man-
            aged and governed as a conglomerate or holding structure of individually strong organizations (see
            Figure 4.5.4). In this governance model, central corporate instances play only audit and control func-
            tions, while local geographies and LOBs retain full execution and operational independence, as long
            they comply with established group performance metrics (e.g., profit and loss, productivity, growth,
            budgets). Local autonomy does not mean anarchy; corporate processes exist and are strong, but they are
            indirect and less invasive.
              During the next five to six years, Fortune 2000 enterprises with a distributed or holding structure
            and culture will increasingly enforce stricter central control of local processes. Nevertheless, analysts
            expect this control to be established through soft (noninvasive) integration methods that preserve local
            responsibility and initiative. While noninvasive CMA integration models safeguard local/LOB entre-
            preneurship and operational independence, they enforce corporate efficiency, consistency, and econo-
            mies of scale through a stronger emphasis on performance metrics, negotiated targets, incentives, and
            executive governance.
              From an IT perspective, these organizations retain relatively autonomous (but not independent) IT
            units within LOB organizations and geographies, while central IT plays a supervisory and advisory role
            (setting standards, negotiating licensing contract frameworks, establishing common design principles,
            encouraging sharing of information and resources). In these integration models, global processes are
            not automated over local/global business applications, but rather through formalized person-to-person
            workflows and manual processes. Effective deployment of noninvasive CMA operational integrations





                                                 LOB
                                                                    Local


                                    LOB

                                              Reporting
                                               Auditing
                                                                     LOB
                                               Control
                                              Standards
                                 Local
                                                                      Local



                                                 LOB

            FIGu RE 4.5.4  Loosely coupled CMA governance pattern.
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